How to increase conversion to deals
Our project has a web platform - this is a desktop version of a superapp for agro-entrepreneurs. Here you will find both a B2B marketplace with popular agricultural suppliers and a platform for placing goods for B2C sellers. And also a catalog of banking services, business and agro services, a search for vacancies and employees, a private classifieds board and an information resource with useful materials - everything for farmers in one place in order to optimize their activities. Conveniently? Certainly! It remains only to bring farmers to this web platform and explain where they got to, how to use it and why. The task is very difficult, especially considering the number of possible scenarios for using the site "Own Farming" and the heterogeneity of the audience.
In the first approach, we decided:
- immediately orient the user on the site and help him find what he was looking for
- gradually and in order of relevance to talk about other features of the platform
As part of this approach, with the help of CD(X)P, we implemented several options and with minimal involvement of a development resource. We also built all the necessary analytical reports in CD(X)P. This is convenient: it is possible to “fall through” to the visitor, and the interface resembles BI tools. We started with an analysis of incoming traffic in order to understand how users get to us. We also had to segment and prioritize the audience.
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